Outsell the Competition by Selling What Actually Matters: Your Customer’s Success

Today’s best sales teams don’t win by pushing products. They win by making customers feel seen, understood, and confident in their buying decision. Top Line’s Value Based Selling (VBS) Academy trains your team to stop pitching and start partnering—so your deals are bigger, your sales cycle is shorter, and your pipeline is stronger.

What is Value Based Selling?

Your buyers aren’t actively shopping for your product. They’re trying to solve their own challenges.

Top Line’s Value Based Selling Academy gives your team a repeatable playbook to:

• Lead with insight, not demos

• Anchor conversations around customer outcomes—not features

• Navigate complex sales with clarity, confidence, and control

This isn’t about being “nicer” or less salesy. It’s about helping your customer buy smarter—so they choose you, faster.

How VBS Helps

You’ll see a measurable impact on:

•Pipeline quality and forecast accuracy

• Attaining revenue targets

• Win rates in complex or competitive deals

• Speed to productivity for new reps

• Consistency and confidence across your sales team

Why Teams Choose VBS Academy

Because it works. In the first 90 days, clients report:

•Improved goal attainment across new business sellers

• Bigger deals, faster closes

• Full ROI within one quarter

“Every single account executive on our team exceeded their Q4 goal and it was incredible. It’s a great and obvious testament to Top Line’s Value Based Academy work.”

- CRO, DATA SUBSCRIPTION SERVICES COMPANY

How It Works

The Academy blends asynchronous digital flexibility with live, interactive sessions focused on application and deal coaching. 

  • Micro-teach video lessons

    Short, topic-focused training modules, expert-led and available anytime.

  • Live application sessions

    Interactive live group sessions with hands-on deal coaching, skill reinforcement, and time for collaboration.

  • Action-oriented exercises

    Built around your actual customers and active opportunities

  • Always-on, comprehensive, digital library

    Access the full methodology and tools on a user-friendly platform anytime, anywhere

It’s not just training. It’s transformation.

One Methodology. Total Alignment.

VBS gives your org a common language for customer value and a clear standard for sales excellence.

• Consistency: Consistent messaging across teams and regions

• Better sales performance tracking: Cleaner coaching and performance tracking for managers

•  Improved customer experience: A customer experience that feels consultative, not transactional

•  Continuous improvement: Sellers can share best practices and work on refining and optimizing their approach to meet evolving customer needs

Ready to Level Up Your Sales Team and Blow Past Revenue Targets?

If your team is still chasing leads instead of creating demand, or pitching products instead of driving impact—it’s time to switch to VBS.

Let’s build a team your customers want to buy from.